Project / 05 / Client build / Live

YES.club

From blank page to a founder-run lifestyle brand: brand strategy, UX, website, booking, custom admin and launch under one roof.

Client build
Brand
Website
Booking
Own admin
Launch

Visit live site ↗

yes-club.de ↗

Type: Client build
Status: Live
Role: Brand, design, build and launch
Market: Berlin fitness and wellness
Core product: Brand, website and her own admin
Offers: Yoga, family classes, retreats, Wellness Disco

The opportunity

How do you grow a yoga practice into a brand the founder runs herself?

Before: A Berlin yoga teacher with a loyal community and a big idea.
The opportunity: Grow into a lifestyle brand: classes, day retreats, Mallorca retreats and a Wellness Disco.
What it needed: One bold brand for every offer, and a website she runs herself.

What we did

Brand, website and admin. Handed over ready to run.

Brand identity
Design system
Content structure
UX
Website build
Custom admin
Booking
Legal pages
Security
SEO
Launch

Decisions

Three decisions that mattered.

Tools are easy to get. Knowing what to build isn't.

01
A brand, not a yoga template.
Why
Most yoga sites look alike. This one had to feel like Berlin.
What it changed
Warm sand, Aperol orange, a neon accent, leopard print and a disco ball.
02
Built for the founder to run.
Why
Classes, retreats and prices change all the time. She changes them herself.
What it changed
Her own admin for every text, image, course and retreat, with draft and publish.
03
Credits, not subscriptions.
Why
No lock-in makes the first class an easy yes.
What it changed
Credit packs and bundles, bookable straight from the live Eversports schedule.

What we built

The whole business, not just the screens.

Sorted by what the business needs to run. What customers see is only one part.

Features

Brand identity
Design system
Website
Live class schedule
Booking integration
Credit packs
Retreat pages
Content management
Media library
Image cropping
Drafts and publishing
Show and hide pages
Guestbook
Moderation
Contact form
SEO settings
Cookie consent
Legal pages
Secure login

Brand

Logo, colours, type and rules, with logo files to download.

Design system

A live page with colours, type, buttons and cards. Every page stays consistent.

Website

Classes, three retreats, Wellness Disco, schedule, prices and contact.

Booking

The live Eversports schedule and credit packs, loaded after cookie consent.

Admin

Every page, course, retreat, image, SEO and legal detail, edited without a developer.

Publishing

Drafts go live in one click. Seasonal pages hide without breaking the menu.

Community

A guestbook she moderates, and a contact form that lands in her admin.

Legal and security

German legal pages, self-hosted fonts, no tracking, security rules on every table.

Screens

The real product.

Each screen shows one thing. The caption says what.

Live class schedule, bookable straight from the site.

Credit bundles: no subscription, no lock-in.

Mallorca retreat: the premium offer, with its own page.

The club: community first, with a guestbook.

Wellness Disco: the studio, also rentable for events.

Built lean

A fraction of an agency's resources.

Experienced people made the calls. AI did the heavy lifting.

Usually this work is split across six roles: strategy, design, frontend, backend, testing and project management. Here it stayed under one roof, with one lead.

How we use AI →

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