Startup consulting
Startup consulting that
doesn't stop at consulting.
Sometimes you need a sparring partner. Sometimes you need someone to take the idea all the way into the market. We can do either — without leaving you with a deck and a list of people to hire.
- One senior owner
- Business + product + build
- AI-native workflow
- Your code, data and accounts
When it fits
Sound familiar?
Advice is useful. A working business is better.
Domain expert
You know the customer or industry but have not built a software product before.
Solo or small founding team
You do not want to become the project manager for five freelancers.
Idea needs pressure-testing
Customer, offer, pricing or first product still needs hard decisions.
What we take on
One part. Or the whole journey.
Sparring
Challenge the idea, assumptions and priorities.
Business model
Customer, offer, pricing, channels and economics.
Product strategy
What to build first and what not to build yet.
Execution
Brand, UX, build and launch when you want more than advice.
Advice is useful. A working business is better.
Proof, not promises
Already built. Already live.
Founder experience
Finn + Emma
13 years building and operating a product company.
Own venture
MeinRentenStart
From market gap to paid self-service product.
Founder client
YES.club
From an individual service to a founder-run lifestyle brand.
FAQ
Straight answers.
Is this coaching?
No. We can spar and advise, but the difference is that we can carry the decisions into brand, product, software and launch.Do you take equity?
No. Klein & Laut works for a fee. Your company and product remain yours.Do I need a co-founder or CTO first?
Not necessarily. We can get to a real first product and evidence before you decide what permanent team you need.
Also relevant
Bring us the idea. It does not need to be tidy yet.
We'll tell you what we'd build, what we wouldn't build yet — and whether we're the right fit.
Talk about your project