Business model development
Before we build it,
make sure it can work.
A product can work beautifully and still not be a business. We work out who it is for, who pays, what they buy and what the first version needs to prove.
- One senior owner
- Business + product + build
- AI-native workflow
- Your code, data and accounts
When it fits
Sound familiar?
The business model is a product decision.
Idea with potential
The problem feels real but the commercial model is still fuzzy.
Existing service
You want to productize expertise or turn manual delivery into something scalable.
New company opportunity
There is a mandate, but the offer and economics need to be sharpened before build.
What we take on
One part. Or the whole journey.
Customer
Who has the problem and who makes the buying decision.
Offer
What they are actually buying and why they care.
Revenue
Pricing, payment model and basic economics.
First product
The smallest offer and product that can test the model.
The business model is a product decision.
Proof, not promises
Already built. Already live.
One-off purchase
MeinRentenStart
A clear fixed-price product between free information and hourly consulting.
Multi-sided model
Boomer
Different offers for members, hosts and organizations.
Marketplace model
Picnic Berlin
A payment model designed around operational and tax realities.
FAQ
Straight answers.
Can you help before I know what product to build?
Yes. That is often the right time. We can work from the customer problem and commercial opportunity before choosing features.Do you only deliver a business model canvas?
No. Frameworks can help, but the goal is decisions that can be carried into an offer and working product.Can you build the product afterwards?
Yes. That continuity is one of the reasons Klein & Laut exists.
Bring us the idea. It does not need to be tidy yet.
We'll tell you what we'd build, what we wouldn't build yet — and whether we're the right fit.
Talk about your project