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Boomer

From business model to live membership platform: video, subscriptions, payments, organizations, community tools and admin, built under one roof.

Own venture
Platform
Live video
Memberships
Payments
Product for clubs

Visit live site ↗

Type: Own venture
Status: Live
Role: Business model, product and build
Audience: 55+, Germany, Austria, Switzerland
Core product: Live rounds, online or in person
Model: Free to join. Hosts and clubs pay.

The opportunity

What if a social platform were built for conversation, not feeds?

Before: People over 55 are the biggest-spending, fastest-growing group in the region. Few platforms take them seriously.
The opportunity: They want real conversations. Experts want to pass on what they know. Clubs want to reach members anywhere.
What it needed: One model that connects members, hosts and clubs at once, and pays for itself.
The answer: Free to join. Hosts and clubs pay for reach and tools.

What we did

Everything, from the business model to the code.

Strategy
Business model and prices
Brand
Product
Design
Full build
Live video
Payments and payouts
Product for clubs
Emails
Admin
Legal
Magazine and SEO
Launch

Decisions

Three decisions that mattered.

Tools are easy to get. Knowing what to build isn't.

01
Conversation, not feed.
Why
Feeds chase clicks. That's the opposite of what this audience was missing.
What it changed
The heart of the product became a live, hosted conversation, not a post.
02
Free to join. Paid to grow.
Why
The platform lives on people joining. A fee on that side slows everything down.
What it changed
Members join free. Revenue comes from Host Pro and three plans for organisations.
03
Clubs as a growth channel.
Why
A club brings its members along. One deal brings dozens of new people.
What it changed
A product of its own for clubs and academies, bought in self-service.

Business model

Who pays, and why.

Free where people join. Paid where people earn or grow.

Who	Price	Why
Members	Free	Reach and network effects. Nothing stands in the way of joining.
Hosts	Free for member rounds	The offer grows by itself. Every member can host.
Host Pro	€29 a month or €290 a year	Open and paid rounds, recordings and promo material.
Organisations	€149 / €349 / €599 a month	Clubs bring their members along. The growth lever.
Paid rounds	0% commission	Hosts keep everything but the payment fee. A clear edge over course platforms.
Voices	Always free	Invited names who set the bar and draw people in.

What we built

The whole business, not just the screens.

Sorted by what the business needs to run. What customers see is only one part.

Features

Custom video room
Live events
Recordings
Event sign-up
Waiting lists
Free memberships
Subscriptions
Online payments
Payouts to hosts
Automatic invoices
Messaging
Community pinboards
Member profiles
Club management
Member lists
Protected areas
Promo image generator
Email automation
Newsletter
Magazine
SEO and AI search
Admin dashboard
Roles and rights
Two-factor login

Video room

Live rounds in the browser, no software. Small groups, screen sharing, recording.

Rounds

Three formats, online or in person. Waiting lists, guest sign-up and promo images.

Payments

Online checkout, payouts to hosts, Pro and club plans, automatic invoices.

Organisations

Member lists, protected areas, up to ten linked clubs and their own page.

Community

Profiles, following, messages, pinboards, a guestbook and a media library.

Emails and magazine

Welcome series, reminders and newsletters, plus a magazine Google and AI answers can find.

Admin

One control centre for people, rounds, money, legal texts and security.

Made for 55+

Large text and tap targets, high contrast, and plain-language rules checked automatically.

Screens

The real product.

Each screen shows one thing. The caption says what.

Voices: hosts with real reach, chosen by hand.

Hosts are a second customer group, with their own page.

For organisations: clubs and academies run their programme here.

Prices: listening is free, hosting is paid.

The magazine brings people in through Google.

Built lean

A fraction of an agency's resources.

Experienced people made the calls. AI did the heavy lifting.

Usually this work is split across six roles: strategy, design, frontend, backend, testing and project management. Here it stayed under one roof, with one lead.

How we use AI →

Is this like yours?

What Boomer shows.

If your project has some of these, this one is worth a look.

PROOF.LOG

A platform with several kinds of usersOK
A business model with four revenue streamsOK
Live video, built inOK
Payments, payouts and subscriptionsOK
Members and clubs in one systemOK
Easy to use for people over 55OK

We don't build screens. We build business models that work, and the tech behind them.

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