Projects / MeinRentenStart

Project / 02 / Own venture / Live

MeinRentenStart

From complex pension expertise to a self-service web app with smart questionnaires, payments, custom PDFs, automation and SEO.

Own venture
Smart questionnaire
Custom PDFs
Online checkout
AI with approval
Found on Google

Visit live site ↗

One promise, one button, and the trust signals right under it.

Type: Own venture
Status: Live
Role: Business model, product and build
Audience: People about to retire in Germany
Core product: Personal pension plan, 15+ pages
Model: €29 once, no account

The opportunity

What if the most important form of your working life felt simple?

Before: Over a million people in Germany retire each year. Each one needs the pension application.
The opportunity: Free information is dense. Personal advice costs by the hour. The space in between was open.
The answer: A friendly service that gives clarity in minutes, for one fair price.

What we did

From the first idea to a product that sells on its own.

Strategy
Positioning
Business model and price
Brand
Questionnaire logic
Design
Full build
Payments
PDF plans
AI with approval
Admin
SEO

Decisions

Three decisions that mattered.

Tools are easy to get. Knowing what to build isn't.

01
One product. One price. No subscription.
Why
Close to retirement, people want to know exactly what they pay.
What it changed
€29, once. No account, no password, just an email address.
02
Like a friend at the kitchen table.
Why
Pension offices sound formal. This moment deserves a warm voice.
What it changed
A warm, informal tone, and a live preview of the plan as you answer.
03
AI drafts. A person approves.
Why
Answers about pensions have to be right, every time.
What it changed
AI drafts guides and replies to customers. Nothing goes out without a person's OK.

What we built

The whole business, not just the screens.

Sorted by what the business needs to run. What customers see is only one part.

Features

Smart questionnaire
Live preview
Save and resume
Online checkout
Apple Pay, Klarna, PayPal
Custom PDF creation
Automatic delivery
Customer inbox
AI reply drafts
AI guide drafts
Approval workflow
Email automation
Review requests
Admin dashboard
Revenue overview
Free templates
Guides and blog
SEO and AI search

Questionnaire

Seven friendly steps that adapt to your answers, with a live preview of the plan.

Personal plan

A 15+ page PDF with timeline, documents and next steps, created in seconds.

Payments

€29 once: Apple Pay, Klarna, PayPal or card.

Custom PDFs

Made in-house, so customer data never goes to an outside service.

Admin

Orders, revenue, emails, a customer inbox and the AI control room, in one place.

AI with approval

Drafts guides and customer replies in the brand's voice. A person approves each one.

Automation

Save and come back by email link. Delivery and review requests run on their own.

Getting found

Guides and free templates, found on Google and AI search. No paid ads.

Screens

The real product.

Each screen shows one thing. The caption says what.

One question per screen. The plan builds alongside. No account needed.

Pages built around what people actually search.

The guide: articles people find on Google.

FAQ: questions answered before checkout.

Built lean

A fraction of an agency's resources.

Experienced people made the calls. AI did the heavy lifting.

Usually this work is split across six roles: strategy, design, frontend, backend, testing and project management. Here it stayed under one roof, with one lead.

How we use AI →

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