Projects / MeinLebensOrdner

Project / 06 / Own venture / Live

MeinLebensOrdner

From idea to automated digital product: guided questionnaire, payments, custom PDFs, privacy, admin and organic search acquisition.

Own venture
Guided questionnaire
Custom PDFs
Online checkout
Privacy built in
Found on Google

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If something happens tomorrow, everything is there. The promise, in one line.

Type: Own venture
Status: Live
Role: Business model, product and build
Audience: Adults 55+ and their families
Core product: Personal emergency folder, 25 pages
Model: €29 single / €49 couple + €4.99/yr archive

The opportunity

What if getting your papers in order took one calm half hour?

Before: People know they need powers of attorney, a care directive and a list of documents.
The opportunity: Lawyers cost a lot. Blank forms stay blank. A guided product fits right in between.
The answer: A calm 30-minute questionnaire, and a finished 25-page folder at the end.

What we did

The whole product, from the idea to the printed folder.

Strategy
Positioning
Business model and price
Brand
Questionnaire logic
Design
Full build
PDF folders
Payments
Privacy
Admin
SEO

Decisions

Three decisions that mattered.

Tools are easy to get. Knowing what to build isn't.

01
Never store what could hurt.
Why
The folder holds a person's most sensitive information.
What it changed
Bank details, PINs and passwords are never saved. Dashed lines leave room to add them by hand.
02
One calm question at a time.
Why
A heavy topic feels lighter in small steps.
What it changed
8 chapters, saved automatically. Pause any time and come back with a secure link. No account.
03
Made for an older audience.
Why
Most buyers are 55 or older, or helping their parents.
What it changed
Large buttons, high contrast, clear words, and accessibility built in from the start.

What we built

The whole business, not just the screens.

Sorted by what the business needs to run. What customers see is only one part.

Features

Guided questionnaire
Autosave
Save and resume
Couples mode
Custom PDF creation
Print-ready folder
Emergency cards
Online checkout
Invoices
Yearly archive
Health-data consent
Automatic data deletion
Email automation
Review requests
Admin dashboard
PDF preview
Free templates
AI SEO agent

Questionnaire

Eight calm chapters, for singles or couples, saved automatically.

Personal folder

25 print-ready pages: emergency cards, document lists and a 24-hour guide.

Custom PDFs

Sharp A4 pages with a table of contents and legal references.

Privacy

Consent for health data, nothing sensitive stored, data deleted after 90 days.

Payments

€29 single, €49 couple, with invoices, plus an optional €4.99 yearly archive.

Automation

The folder is created and delivered on its own. A review request follows a week later.

Admin

Orders, messages, articles, PDF preview and SEO, in one place.

Getting found

Guides and eight free templates. An AI agent improves pages from search data.

Screens

The real product.

Each screen shows one thing. The caption says what.

Single or couple, 8 chapters, saved automatically: the task feels finishable.

The guide: powers of attorney, wills, digital estate.

Built lean

A fraction of an agency's resources.

Experienced people made the calls. AI did the heavy lifting.

Usually this work is split across six roles: strategy, design, frontend, backend, testing and project management. Here it stayed under one roof, with one lead.

How we use AI →

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