Picnic Berlin

We turned a manual picnic service into a digital marketplace with booking, payments, partner tools and automated operations.

Client build
Marketplace
Booking
Payments
Partner dashboard
Automation

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The homepage: the picnic experience, explained in one scroll.

Type: Client build
Status: Live · six cities
Role: Payment model, product and build
Market: German cities
Core product: Picnic marketplace
Inside: Guests, cafés and the owner

The opportunity

How do you turn a lovely offline service into a business that runs itself?

Before: A lovely local idea: picnic baskets from boutique cafés, with porcelain, glasses and blankets.
The opportunity: Make it bookable online, for guests, cafés and the owner at once.
What it needed: One system for three groups. Easy booking, simple café tools, no daily admin.

What we did

The whole marketplace, handed over ready to run.

Payment model
Product
Design
Booking logic
Full build
Payments
Café tools
Admin
Emails
Moving the old site
Launch

Decisions

Three decisions that mattered.

Tools are easy to get. Knowing what to build isn't.

01
Rental online, food at the café.
Why
Taking the food money would mean extra tax rules and paying out every café.
What it changed
Guests pay €7 per person online, food at pickup. The money arrives straight away.
02
Real availability, held at checkout.
Why
Baskets, blankets and tableware are limited. Each one can only go out once.
What it changed
Booking checks the real equipment and holds it for 30 minutes during checkout.
03
Made for the café counter.
Why
Café teams are busy. Their tools have to be clear at a glance.
What it changed
Three booking states, a daily prep list, and the exact amount to collect for vouchers.

What we built

The whole business, not just the screens.

Sorted by what the business needs to run. What customers see is only one part.

Features

Marketplace
Booking system
Live availability
Online checkout
Gift vouchers
Automatic refunds
Rebooking
Partner dashboard
Daily prep lists
Admin dashboard
Live revenue
City and café pages
Content management
Email automation
Calendar invites
Review requests
SEO and AI search
Move from the old site

Booking

City, café, date and time slot. Guests change or cancel with a secure link.

Availability

Checked against real baskets and blankets, held for 30 minutes at checkout.

Payments

€7 per person, paid online. Gift vouchers settle at the café.

Cancellations

Built on German consumer law. Refunds and rebookings run on their own.

Café tools

For tablet and phone: bookings, daily prep lists and what to collect.

Admin

Live revenue and bookings. Pages, cities and cafés, edited without a developer.

Emails

Confirmations with calendar files, café alerts, vouchers and review requests.

Getting found

Moved off WordPress. Fast pages that Google and AI search can read.

Screens

The real product.

Each screen shows one thing. The caption says what.

Partner cafés in Berlin, filterable by diet and indoor option.

For cafés: apply to become a partner, no delivery needed.

Café page: real menu, opening hours, pickup details.

Build your basket: party size, date, pickup time and menu, checked against real availability.

Built lean

A fraction of an agency's resources.

Experienced people made the calls. AI did the heavy lifting.

Usually this work is split across six roles: strategy, design, frontend, backend, testing and project management. Here it stayed under one roof, with one lead.

How we use AI →

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